PUCK.

With PUCK, footage lands on the NAS at the end of each shoot day and the pipeline runs overnight. By the next morning, every clip is transcribed, visually analysed, and tagged. People are tracked across days and locations. A structured editorial digest, delivered as a PDF, gives every team member a complete picture of what was shot, what the standout moments are, who appeared where, and what the emerging narrative threads look like. The editor, the producer, the director, the social team. Everyone reads the digest over coffee and is fully across 27 hours of footage in minutes, without watching a single frame.

The editor opens Premiere to find sequences already built, media linked, and the best moments flagged with editorial context. They start cutting with more insight than any human team could have assembled in a week.

PUCK ingests the entire weekend as a single production. The multi-channel audio corroboration system identifies key moments. The overtake into Turn 1, the pit stop that changed the race, the radio message that told the story of a driver's frustration. Vision analysis finds the reaction shots, the team celebrations, the split-second near-miss.

From that single ingest, PUCK generates layered content across every channel simultaneously: a ranked highlight package ready for broadcast; sports-style race articles with career statistics and context; short-form social clips optimised per platform (the decisive overtake for X, a carousel of the top 5 moments for Instagram, a behind-the-scenes narrative for TikTok); a long-form race review for YouTube; a single-driver story arc following their weekend from P15 on Friday to a podium on Sunday; LinkedIn posts for sponsors linking real moments to brand activations; and website results pages updated with data, imagery, and editorial context.

Every team gets a massive head start, working from the same knowledge base, with consistent data and editorial context across every touchpoint.

PUCK sits at the centre of the operation as a persistent intelligence layer. Every piece of footage that enters the newsroom, whether it's a two-minute phone clip from a breaking scene or a full day's rushes from an embedded correspondent, is ingested, transcribed, visually analysed, and added to a searchable archive that spans every story the newsroom has ever covered.

For breaking news, PUCK delivers a structured brief within minutes: who is in the frame, what's being said, what the most significant visual moments are, and draft copy for web and social, ready for the desk to verify, sharpen, and publish. The social team gets platform-native cuts. The web team gets an article draft with embedded video markers.

For longer-form work, the compounding database is transformative. That forty-hour investigation backlog? PUCK processes it overnight. By morning, the team has a complete knowledge base: every interview transcribed and cross-referenced, every person tracked, every recurring detail mapped. The journalist can search every word ever spoken on camera and find the exact frame where the document was visible on screen. In seconds, not days.

The entity registry means the newsroom builds institutional memory. A politician from last year's story is recognised automatically in today's footage. A location from an earlier investigation is flagged when it appears again. The archive doesn't just store footage. It understands it.